Shaping a website for FrancoCrea™
'Roundup' is the collection of key stuff we've either been reading, discussing or working on during the month at Avenue.
One of our favourite projects has been the new website for FrancoCrea™, an Australian furniture designer. He gave us full creative license to make a website that showcases his stunning furniture designs.
Franco designs furniture for residential & commercial applications in both exterior & interior settings, covering residential, hospitality & corporate.
Defining strategy & brand direction
Understanding the branding and presentation limitations of his previous site, our focus was clear in the need to create a comprehensive website solution that properly positions FrancoCrea™ in the marketplace and showcases his products.
Our solution for the website’s user interface was a clean, minimalist design language that embraces photographs and typography and brings Franco’s furniture designs to the forefront.
A tagline that means something
The uniqueness of FrancoCrea™ furniture, combined with his custom design services, means customers are able to purchase furniture that reflects and meets their lifestyle. This, combined with the outstanding build quality, means the pieces last for years and don’t go out of style.
These aspects are the cornerstone of the tagline we created for Franco, which emphasizes that his furniture designs are created to last a lifetime.
Understanding the branding and presentation limitations of his previous site, our focus was clear in the need to create a comprehensive website solution that properly positions FrancoCrea™ in the marketplace and showcases his products.Visit francocrea.com.au
A detailed Case Study section highlights the custom design service offered by FrancoCrea, incorporating detailed overviews of extensive bespoke design commissions for residential, hospitality & corporate clients.